Apple has regained its most expensive brand

Apple has topped the list of the world's most expensive brands. This is stated in the BrandZ Top 100 Most Valuable Global Brands report, according to MIR24.

Apple has risen 55 percent to $ 947 billion, according to the report. In second place is Google ($ 820 billion, 78 percent). At the forefront of last year's list was Amazon, which rose just 3 percent and moved up to third place with a net worth of $ 705.6 billion.

The report notes that the total value of the 100 most expensive brands rose 23 percent to $ 8.7 trillion. The fastest growing brand is Cartier, which has increased its price by 88 percent to $ 10 billion.